LIVE PROJECTS

Every parent wants their child to live a healthy life. And yet, most parents would agree that their youngsters deserve a small treat from time to time. At Nestlé, we believe that treats can be part of a balanced diet, when they are enjoyed in moderation. Passatempo is Brazil’s most beloved kids’ biscuit brands. Millions of children enjoy the delicious square, chocolate sandwiches every week. But, with childhood obesity on the rise, we want to encourage our consumers to stick to the recommended portion size of 30g. That’s just three biscuits. Read the rest »

From planning and pregnancy through to breastfeeding, bringing a new life into the world is an incredible journey filled with anticipation, excitement and moments of apprehension. The World Health Organisation (WHO) recommends exclusive breastfeeding during the first six months of life, followed by the introduction of nutritious and appropriate complementary foods along with sustained breastfeeding up to two years of age and beyond. At Nestlé, we support this WHO recommendation and are committed to promoting, supporting and protecting breastfeeding. We firmly believe that breast milk is the ideal nutrition for new-borns and infants. While Read the rest »

About a third of the world’s population suffers from micronutrient deficiency – a lack of essential vitamins and minerals such as iron, zinc and vitamin A. It’s a big problem in poor communities, and it can impact everything from physical and mental development to pregnancy and productivity. We want to create a service or tool that enables people all over the world to test if they have a micronutrient deficiency. Crucially, the solution must be non-invasive, easy to use, scalable and affordable. Read the rest »

Nesquik Studios is a new digital and physical platform for parents to help their children use their creativity and imagination to realize their ideas and dreams. A key part of delivering the brand promise of ‘Nourishing Possibility’ is to directly address growing concerns about children’s’ lack of physical activity, the high sugar levels in kids’ diets, and the rise of childhood obesity. With 90% of kids saying they’d rather spend time indoors on the sofa using technology than outdoors, it doesn’t look like the problem is going to go away without direct action. We want to work with an external partner to find new ways to enco Read the rest »

Brands that demonstrate a commitment to sustainability outperform those that don’t. Despite Nespresso’s considerable sustainability efforts, most consumers don’t perceive Nespresso as an ethically strong, sustainable brand. We want to work with an external partner to create an experiential platform that allows customers to experience and understand Nespresso’s sustainability initiatives and their positive impact towards improving social and environmental sustainability at farm level. The platform, which should work in both digital and retail, must be unique, credible and engaging. Read the rest »

We believe that bottled water helps people drink more water throughout the day, which is an essential part of a healthy lifestyle. While our category today is inseparable from plastic, it does not have to remain that way. As the world’s largest bottled water company, Nestlé Waters is uniquely placed to shape a more sustainable future for this huge industry. We want to invent a dramatically new, additional approach that complements bottled water, creating a whole new lifecycle for this seemingly very simple product, no matter where it’s consumed – at home, in the office, on the go, or in a restaurant. It’s a huge ambition. Read the rest »