GIVING NEW MUMS A HELPING HAND
From planning and pregnancy through to breastfeeding, bringing a new life into the world is an incredible journey filled with anticipation, excitement and moments of apprehension.
The World Health Organisation (WHO) recommends exclusive breastfeeding during the first six months of life, followed by the introduction of nutritious and appropriate complementary foods along with sustained breastfeeding up to two years of age and beyond. At Nestlé, we support this WHO recommendation and are committed to promoting, supporting and protecting breastfeeding. We firmly believe that breast milk is the ideal nutrition for new-borns and infants. While breastfeeding is on the rise globally, and the duration of breastfeeding is also increasing, breastfeeding rates vary among countries and regions.
That’s why we’re looking for an external partner who will work with us to bring a new innovation to millions of new mums. Something that will support mums along this exciting journey. Something that will make a real difference. And something that’s not currently available on the market. Whether it’s a completely new nutritional product, an innovative device, a creative digital solution, or anything in between, we know that by collaborating with an external partner, we can achieve something genuinely meaningful.
Maternal nutrition during pregnancy and breastfeeding can influence a baby’s healthy growth and development. To help support new mums during this time, Nestlé provides a range of science-based nutritional supplements, including maternal milk powder and multivitamins and minerals tablets, as well as premium consumer services and educational tips.
But now we’re looking for something innovative and ground-breaking to further support breastfeeding mums. Not just a new version of a breast pump or a nipple cream, but a service, an app, a behavioural campaign – or much, much more. Whatever it is, it needs to be borne out of a real understanding of the needs of new mums and the support they need to breastfeed their newborn.
Why it matters
At any time, there are about 130m pregnant women in the world.
The current global exclusive breastfeeding rate at six months is 38%, and the WHO targets an increase to 50% by 2025. This is our chance, together, to do more to benefit both new mums and newborn infants worldwide.