HOW DO YOU MEASURE WELLNESS?
The benefits of good nutrition and a balanced diet aren’t only functional. They’re also sensory and emotional. We all know that food, and the way we experience it, can trigger a range of subjective responses: improving mood & mental wellbeing, bringing joy and enhancing quality of life. And that’s why when it comes to the quality of our products, we extend our focus beyond nutrition & health, constantly looking for ways in which we can contribute to wellness.
So we’re looking for partners who can work with us to define the objective, scientifically robust and substantiated ways we can qualify the perception of “wellness”. We want to go beyond self-reporting and look at the indicators – and target values – which can be proved and even gain official recognition. Once we’ve done that, we’ll look at how those measures can be affected by product consumption and how we can bring that benefit proposition home to our consumers.
These perceived benefits are every bit as important as the health impact of our food. They’re widely acknowledged, but still articulated poorly and quantified imprecisely. We think that the time has come to identify and define them, creating a list of tangible attributes & indicators based on objective criteria & parameters to be measured. Those criteria can then be used to highlight ‘wellness’ advantages to our consumers. By engaging with them using clear, precise and understandable language, we can add a new dimension to our food – going beyond how it tastes and how it affects your health, all the way to how it makes you feel.
But beyond those intangible factors around mood, energy levels and your body’s response to a food, how do we quantify the effect of product experience on wellness? How do we describe the feeling of wellness that a product can offer in a measurable, clear and compelling way?
You might be a start-up working in facial recognition, a company specialising in emotional responses to food, or an academic conducting a behavioural research study. Whether it’s a physiological indicator of wellness – like changes in your pulse, voice, blood composition, temperature, endorphin levels or in expression and behaviour – or any other quantifiable, regulatory-compliant and scientifically demonstrable measurement method, we want to hear your ideas. Together, we’ll identify the objective measures that reflect changes in wellness states.
Together, we’ll discuss and define how food and our experiences of food can influence the way we feel. We’ll consider how product consumption (and, beyond that, experience) affects our defined indicators. Using that knowledge, we’ll identify the key opportunities to highlight potential wellness benefits to our consumers and show the changes in wellness states that result from the experience of product consumption.
Apply below and join us to define wellness, build robust product claims and tell people around the world how their mood, state of mind and enjoyment of life can be affected by the food they eat and how they experience it. Together, we’ll create healthier and happier lives.
Why It Matters
For us, wellness is every bit as important as balanced nutrition and good health. By defining and quantifying the indicators of wellness, we believe we can give people the opportunity to choose products based on how they make them feel and function, improving their day-to-day lives and enhancing their quality of life.
If you have any questions about this particular challenge, you can get in touch with Laurence here.
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