When it’s time to move on from an all-milk diet and parents start the process of weaning, their top priority is making sure their baby’s new nutritional needs are met. But parents are also increasingly concerned about the world in which their child will grow up. In a 2013 study, 64% of US millennial parents said that the environment has become a top priority since they became parents. At the same time, in 2014, 73kg of waste went to landfill per EU resident. With synthetic materials taking up to 1000 years to decompose, this is a major concern that needs to be addressed today for the sake of future generations.
Many young parents cook and puree at home to make sure their baby is eating healthily. But this isn’t always convenient, especially when they’re out and about. That’s when soft food pouches offer the perfect solution: nutritious food in a convenient and portable package.
Soft food pouches are lighter and more space-efficient than glass jars, which makes them more environmentally friendly when we take transportation economies into account. But the material required to keep the food fresh and safe is non-recyclable and non-biodegradable, so we want to go one step further and find a way to make pouches even more sustainable. Our ambition is to make them the best option not only for convenience, but also for the environment.
We want to work together to create a solution that leads to even greater sustainability gains in the baby food market, to help parents reduce their environmental impact.
The solution could be anything from a biodegradable material to a way to further improve efficiency in the supply chain, or even an enabler of behavioural change. But it should offer a tangible sustainability gain, without compromising the nutritional quality or freshness of the food.
There are just a couple of extra details to bear in mind. Firstly, we know how important it is to our consumers that they can see the food in the pouch, so that should remain possible. And secondly, we can’t make any compromises when it comes to food safety, so materials would have to be food-contact safe, suitable for hot-fill pasteurisation, and able to withstand normal distribution and handling processes.
Why It Matters
In 2014, 73kg of waste went to landfill per EU resident, with synthetic materials taking up to 1000 years to decompose. There are now an estimated 5 trillion plastic particles in our oceans – affecting biodiversity as well as making their way into our food chain and impacting human health. To safeguard the world for our children, it is more and more important to consider the impact that our choices have on the environment.
It all means that making more sustainable choices now is vital to ensuring quality of life for future generations.
If you have any questions about this particular challenge, you can get in touch with Annemarie here.
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