“NESTLÉ IS WELL STRUCTURED TO WORK WITH START-UPS IN ORDER TO REAP THE AWARDS OF DISRUPTIVE INNOVATION.”
Blippar offers consumers a way to unlock digital content by simply scanning physical objects, including branded products. This is achieved using image recognition and augmented reality (AR).
Blippar’s partnership with Milo allowed mums and kids to unlock sports tips, inspiring hero stories and nutritional information, and delivered new levels of engagement in untested AR territory.
Following the success of this project, Blippar is now working with the Nesquik team to help spark kids’ creativity via Nesquik cereal packs.
James Close, Senior Brand Partner at Blippar, said Blippar knew Nestlé would be “a committed partner with a strategic mindset, rather than just using the technology as a one-off gimmick.
“Nestlé provides brand power at a global perspective. They provide detailed insights into the target market especially regarding: demographics, cultural awareness, technical know-how, and nutritional knowledge. And the team is also able to offer this knowledge segmented by territory.
“Nestlé is well structured to work with start-ups in order to reap the awards of disruptive innovation.”
To find out more about Blippar, visit their website here.