“NESTLÉ BROUGHT THEIR CREDIBILITY AND GLOBAL REACH TO OUR START-UP.”
NextUser collects all types of user data and analyses it in real time to deliver personalised experiences to brands and eCommerce players. It offers a single platform that integrates all communication touch points, including mobile and social networks.
After collaborating with Nestlé Purina, they’re now aiming to secure partnerships with other major brands in the group such as Nespresso.
“Nestlé brought their credibility and global reach to our start-up,” says Matthieu Dajardins, CEO and Founder of NextUser. “At our demo day, my first impression was very positive as all decision makers were gathered there, and the decision was made very fast.
“They’re providing a good cultural match as we’re both aligned on getting results for each brand. It’s not a political environment.
“They get the ‘start-up culture’ and I was able to gain access to their CMO, Digital Officer and Head of Innovation. This is the best proof that they do care about innovation and anticipating the future.”
Find out more about NextUser here.